1. Light-Weight, aromatic, Unique texture & Coupled with its tempting taste.
2. Low Cost as compared to other Top Brands.
3. High volume expansion during cooking.
4. Long length and quick to cook.
5. Easy digestibility and longer shelf-life.
6. Mostly used for biryani and fried rice.
7. Aromatic fragrance and non-sticky after cooking.
8. Soft and nonsticky rice after cooking.